THE CASE — (FICTITIOUS JOB AT BERGHS)

IF IT’S TRUE that more and more companies are aiming to offer subscriptions instead of single purchases then we need to find digital solutions for these products and services.

IN THE FUTURE we will probably have a subscription for a car instead of owning it. What other kind of related services could be possible to subscribe to? Groceries delivered to our parked car? Or perhaps our laundry service?

THE ASSIGNMENT is to help Volvo leverage on »the Subscription economy«.

PROCESS —

1. RESEARCH and gather the present state
2. STRUCTURE setup and content of the project
3. CONCEPT AND STRATEGY
4. CREATE, evaluate and iterate deliverables like
Personas
Site maps
Use cases and scenarios
User flow
Sketches and Infographics
Wireframes