SPOTIFY iMessage App —

As with the Messenger bot, the Spotify iMessage app lets you quickly search across Spotify’s full catalog for a track you want to share, then tap a button to paste a preview of that song into your chat session. This preview includes an album image, song title, and artist information.

This Messenger bot was due for an update.

Role: Product Designer

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THE PROCESS—

To better understand the users needs for this Messenger bot an in -depth interview was conducted with ten participants in London. Findings from this research in addition to many previous made studies from all parts of the world set the first base for the outcome.

Concepts and prototypes were tested reversed and tested again to reach the final design.

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LOWER FRICTION TO SHARE —

Express what they like right now
Extension of identity

Ensure that the content the user is listening to or recently played is easily accessible.

EMOTIONAL EXPRESSION —

Enhance a feeling
Contextual sharing

Use assisted curation where the search is optimized to drive richer music discovery.