To map out behavior of the guests we sent out a questionnaire where 89 responses were received. We also conducted 10 in-person interviews.
- All either know someone or have lost a cloakroom ticket themselves
- A digital cloakroom ticket solution is desired
In addition, we visited 10 nightclubs to better understand the working environment and to identify potential improvements.
Some reflections and learnings from the site visits:
- Swish, credit card and cash are the most commonly used payment methods
- There is frustration around queuing and evidently a strong desire for an improved cloakroom system
- 5-8 persons lose their ticket per night and at least one jacket is left at closing