Visibility of Add-Ons on the Start Page—

Problem: Customers face challenges identifying available add-ons for their trip, leading to a less streamlined experience.

Solution: Strategically placing add-ons after payment for a streamlined checkout. Then, moving them up for better visibility post-payment.

Goals Alignment:

Customer Goal: Enhancing convenience by providing a more intuitive and accessible means for customers to explore and select additional trip options.

Business Goal: Facilitating upselling opportunities by ensuring customers have seamless access to add-ons, potentially increasing sales and revenue.

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