Enhanced Accessibility of Add-Ons for a Seamless Journey  —

Problem: Customers face challenges identifying available add-ons for their trip, leading to a less streamlined experience.

Solution: Implementing an intuitive placement of add-ons where customers naturally anticipate them, ensuring a frictionless experience. Additionally, proactive reminders prompt customers to consider any missed add-ons, further enhancing their travel experience.

Goals Alignment:

Customer Goal: Seeking convenience by effortlessly accessing and considering relevant add-ons during their booking process, simplifying their travel planning.

Business Goal: Facilitating upselling opportunities by strategically placed add-ons.
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