Enhanced Clarity in Travel Documentation—

Problem: Customers faced confusion around the term "ticket" and struggled to locate essential travel documents.

Solution: Introducing the term "travel documents" to replace "ticket," aiding customers in efficiently accessing and comprehending airport check-in procedures and accommodation details.

Goals Alignment:

Customer Goal: Instilling trust and peace of mind by providing clear and understandable travel documentation.

Business Goal: Reducing the volume of customer service calls.

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