Online Check-In Process—

Problem: Customers experienced uncertainty regarding the online check-in process, leading to confusion about where and how to initiate check-in for their flights.

Solution: Adding a prominent check-in button on the start page, ensuring easy access and visibility for customers to initiate the check-in process.

Goals Alignment:

Customer Goal: Seeking convenience by providing a straightforward and easily accessible online check-in process.

Business Goal: Aiming for customer retention by simplifying the check-in process, potentially encouraging customers to engage more frequently through the platform.
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